DRAWN TO GOOD is a creative consulting practice based in Somerset, New Jersey.
DRAWN TO GOOD was founded in 2022 by Rachael Faillace to provide services in public art and creative placemaking, as well as visioning and communications strategy for non-profit organizations and government agencies.
DRAWN TO GOOD is an artist-led, New Jersey Certified Women Owned Business (WBE) and Small Business Enterprise.
Rachael brings an artist’s eye and a collaborative mind to public art, creative placemaking, and community activation.
Described by colleagues as an artist “…with a keen eye for the business side”, Rachael balances creativity and vision with strong communication skills and the ability to coordinate a range of strategic and tactical initiatives.
Rachael offers a rare skillset of imagination and logical reasoning that will add value to any team. As a working artist and former marketing executive, she has over 20 years of experience in art, design, exhibitions, special events, art direction, branding and strategic communications.
Creative placemaking is a strategy that integrates arts, culture, and design to shape the physical and social character of a neighborhood, town, city, or region. Community-driven arts and cultural activities are employed to animate public and private spaces, and increase the vibrancy of a community.
Creative placemaking leads to many positive outcomes such as improved quality of life, increased sense of place, economic development, and sustainability. It requires strong community partnerships and the involvement of artists, designers, and culture agents to collaboratively address a range of community challenges.
Copyright © 2023 Drawn To Good - All Rights Reserved.
A woman-owned small business